Concepto de segmento de mercado


Concepto de segmento de mercado

by admin

by admin

No todos los potenciales compradores de un mercado responden a las mismas necesidades. No todos tienen las mismas inquietudes ni hábitos de compra. Saber agrupar a qué grupo de esos posibles compradores son potencialmente interesantes para la solución que propone mi proyecto es crucial. En eso consiste la segmentación de mercados.


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